Press Release


Money B of Digital Underground to Speak About Hip Hop, Celebrity Licensing and Cannabis at CWCBExpo Boston

Media Contact: Annie Scully, 201-310-9252, ascully@leexpos.com

Inaugural Trade Show and Conference for the Legalized Marijuana Industry to Take Place Oct. 4-6, at the Hynes Convention Center

(Paramus, September 2017)—Multi-platinum Grammy nominated Hip-Hop star, Money B, of the iconic band Digital Underground, will be speaking at the Cannabis World Congress & Business Exposition (CWCBExpo), making its debut Oct. 4-6 at the Hynes Convention Center. Money B will talk about the influence cannabis has had in Hip Hop and it’s impact in the urban population. “Celebrity Licensing and Branding in the Cannabis Industry: What You Need to Know;” will take place on Thursday, Oct. 5th at 4:30 p.m.

As a founding member Digital Underground, Money B is noted as having one of the most recognizable voices in Hip-Hop. Digital Underground is also known for launching the career of Tupac Shakur, as well as spinning off side projects and solo acts including Raw Fusion, Saafir, and singer Mystic. In 2016 Money B was cast to play himself in the Tupac Shakur bio pic “All Eyez on Me,” directed by Benny Boom.

The presentation “Celebrity Licensing and Branding in the Cannabis Industry: What You Need to Know,” led by Andrew Pitsicalis, Purple Haze Properties, will discuss the established celebrity brand cannabis endorsements of Bob Marley, Jimi Hendrix, Willie Nelson, Tommy Chong and Snoop Dogg and their influence on consumer purchasing behavior. The unique set of challenges and considerations that must be taken into account in order to get the most from a potential partnership and licensing with celebrities and music stars will also be examined. Attendees will learn about the strategy of working with all types of celebrities and identify the ways to determine the best celebrity partner for their brands and how to maximize the relationship.

“Cannabis has played a big role in my music and life, and I am excited to share my personal story and experience at CWCBExpo Boston,” said Money B. “This is an exciting time for the state of Massachusetts as legalized adult use of cannabis is a reality in January. Celebrity Branding and licensing adds another layer of business opportunities and this panel will give attendees an insider track to success,” said Dan Humiston, Managing Partner, CWCBExpo events.

CWCBExpo Boston will also full agenda of education, innovations and networking opportunities. On Wednesday, Oct. 4th, six in-depth workshops on Open a Cannabis Business; Interpening: The Art of the Cannabis Sommelier; Cannabis Products & Sales Training; Advanced Cannabis Investment Workshop – Beyond the Basics; Cannabis, Wellness and the Professional Athlete; and Cannabis Cultivation.

A conference program with more then 100 sessions and over 150 speakers, experts and leaders from all over the country will be featured on Oct. 5-6. A Keynote Address by Rev. Al Sharpton will take place on Oct. 5th. The Exhibit Hall filled with a full spectrum of products and services to help all types of businesses, will be on display Oct. 5-6 and includes Platinum Sponsors Folium Biosciences, Entourage, Advanced Nutrients and The Marijuana Show and Silver Sponsors Healer, Erigere Rapids Solutions Inc., and Printing Done Quickly.

Use Promo Code: MONEYB20 to register for CWCBExpo Boston and save 20% at: https://r1.events-registration.com/CWCBEMA2017/