Press Release

Viridian Capital Hosts First Ever NYC Cannabis Investor Briefing

Investing in the Emerging Cannabis Industry While Managing Risk

(New York, NY, May 2015)—An entrepreneurial investment opportunity in a new industry is unfolding as more and more states legalize medical and recreational marijuana. “Investing in the Emerging Cannabis Industry While Managing Risk” on June 18th in New York will explore and discuss the opportunities and risks in this growing multi billion-dollar industry. Hosted by Viridian Capital Advisors, the first investment banking and strategic advisory firm dedicated to the cannabis market, this invitation-only morning briefing is open to attendees of the Cannabis World Congress & Business Exposition (CWCBExpo). Taking place June 17-19 at the Javits Center in New York, the 2nd Annual CWCBExpo is the largest business event on the East Coast for the cannabis industry.

“The legal Cannabis industry is not just a social movement, but also a business and financial revolution, with the industry generating $2.7 billion in sales in 2014 and more than 300 public companies in the sector,” said Scott Greiper, President of Viridian Capital Advisors. “With this opportunity, however, come risks that are particular to the nature of the cannabis industry. This briefing, taking place in Wall Street’s backyard, will provide a tutorial about how to identify investment opportunities in the sector while properly managing risk.”

“Investing in the Emerging Cannabis Industry While Managing Risk” will provide perspective and guidance on the real questions that investors should be asking when considering investing in this emerging market. Learn from industry CEOs and investors, industry analysts and bankers, law enforcement and regulatory experts as they discuss:

  • Which sectors of the Cannabis industry to invest in and which to avoid
  • Valuations and terms for current capital raises and M&A transactions in the sector
  • How Federal/State legal and legislative policy affects investment decisions in this sector
  • Evaluating a Cannabis company’s management team and business model
  • Industry challenges from cash management to SEC oversight

This private morning briefing will also include an open discussion among invited guests and a confidential question and answer session.

“This Investment Briefing complements our conference program and provides the New York financial community with the most comprehensive information and guidance on the cannabis industry as an incredible investment opportunity,” said Dan Humiston, President of the International Cannabis Association (ICA) and a Managing Partner of Leading Edge Expositions, LLC, the producers of CWCBExpo in NY.

In addition to the Investment Briefing, topics of interest for investors and companies seeking capital at the CWCBExpo in NY conference include:

  • Why a Wall Street Model is Needed in the Cannabis Industry
  • How to Use “Crowd-Funding” to Raise Capital For Your Cannabis Business
  • How to Maximize the Valuation of Your Cannabis Business—For Sale or Investment
  • How to Attract Wall Street to Your Cannabis Business

“Investing in the Emerging Cannabis Industry While Managing Risk,”

is only open to registered CWCBExpo conference and expo attendees. To register for CWCBExpo in NY at advanced rates go to Investors interested in attending the Investment Briefing hosted by Viridian Capital Advisors at CWCBExpo in NY should contact for more information. For information on sponsoring or exhibiting at a CWCBExpo event, contact Don Berey, Show Director, at or call 201-881-1614.

About Viridian Capital Advisors

Viridian Capital Advisors ( is a specialized banking and strategic advisory firm that provides research, investment banking, investor relations and corporate development services to emerging growth companies in the cannabis sector. Our banking practice, through broker-dealer Pickwick Capital Partners, provides capital and M&A to fund the growth of our clients, while our advisory practice helps to position and build their business. Leveraging our team’s decades of high level operating and transactional experience on Wall Street, in a variety of emerging sectors, we provide comprehensive strategic and financial solutions that assist cannabis enterprises in realizing their full potential.

About International Cannabis Association

The International Cannabis Association (ICA) provides the resources necessary for professionals to succeed in the cannabis industry. Whether considering starting a cannabis business, taking an existing cannabis business to the next level or expanding service to support the cannabis industry, the ICA is here to help. By offering educational conferences and networking events, the International Cannabis Association brings together experts from across the cannabis industry as well as individuals simply interested in getting started. As the cannabis industry’s business-to-business association, the ICA is the professional’s source for timely, entrepreneurial and high-quality information. For more information visit

About Cannabis World Congress & Business Expositions (CWCBExpo)

The Cannabis World Congress & Business Expositions (CWCBExpo) are produced by Leading Edge Expositions in partnership with the International Cannabis Association (ICA). The events are the leading professional forums for dispensary owners, growers, suppliers, investors, medical professionals, government regulators, legal counsel, and entrepreneurs looking to achieve business success and identify new areas of growth in this dynamic industry. In 2015, CWCBExpo will take place June 17-19, at the Javits Convention Center in New York, and the CWCBExpo Fall will be held September 16-18, at the Los Angeles Convention Center in Los Angeles, CA. To learn more about the CWCBExpos go to Connect with CWCBExpo on Twitter/CWCBExpo and Facebook/CWCBExpo.

Editor’s Note: Qualified members of the media are invited to register as press for the

CWCBExpo in New York. To request a press badge go to: