In the not-so-distant past, a celebrity like Martha Stewart championing cannabidiol (CBD) would have made little sense. For starters, most consumers would not have been familiar with CBD and Stewart embracing what many assumed was an illegal substance would have raised plenty of eyebrows. What a difference a few years makes.
Today, everyone from Stewart to Snoop Dogg and former NFL star Rob Gronkowski are promoting CBD and cannabis products. The extract that’s taken from the cannabis plant is not psychoactive so concerns that millions of American consumers may have are immediately out of consideration. What’s left then is to convince these people that CBD products are safe, palatable and effective. Who better to sell them on this concept than long-standing celebrities?
“Every day is a discovery in this industry, and I am reading as much as I can. [Cannabis] is all around us now — and more and more states are [becoming] legal,” Stewart, now 77, told Forbes magazine for a 2019 article on her foray into this sector.
Moreover, Stewart has appeared on the same stage as former Canopy Growth CEO Bruce Linton, who has also previously delivered keynote addresses at CWCBExpo conventions. This further proves that partnerships between CBD supporters and those with the means of production will be essential. CWCBExpo opens its doors to everyone with an interest in the cannabis industry. What’s more, attendees have heard first-hand from the likes of Montel Williams, Melissa Etheridge, CJ Wallace, Jim Jones, Whoopi Goldberg and former NFL pro athletes Leonard Marshall, Mike James and Marvin Washington.
In a November 2019 article from The Atlantic, plenty of other CBD and cannabis proponents with household notoriety were highlighted. “As the legal-weed market floods with corporations vying to be the Coca-Cola of cannabis, companies are betting that celebrities might be a shortcut to mainstream success,” the article states. Below are some of the celebs and more information about their ongoing efforts.
Drake and More Life Growth Company: While some have criticized the timing as a little late, the logic behind the move is telling when it comes to making cannabis/CBD ventures work. Drake is a native of Canada and More Life Growth Co. is in partnership with Canopy Growth, which is also based in Canada. “Drake’s perspective as a culture leader and entrepreneur combined with Canopy Growth’s breadth of cannabis knowledge will allow our new company to bring an unmatched cannabis experience to global markets,” a Canopy chief executive told The Economic Times.
Rob Gronkowski and CBDMedic: With nine seasons and nine surgeries under his belt, the former New England Patriots NFL star in 2019 unveiled a partnership with a brand of pain-relief CBD products. CBDMedic offers products specifically designed to treat back, neck, joint, arthritis and sports-related pain. According to a late 2019 article from BostonHerald.com, “I don’t want to be banned from playing the sport I love because I’m using a product that anyone can buy right off the shelf at their local pharmacy.” The NFL still maintains a ban on CBD products and the catch-22 here is that “Gronk” retired due to injuries sustained as a professional athlete.
Seth Rogen and Houseplant: In cooperation with Vancouver, Canada native Evan Goldberg, Hollywood star Rogen in 2019 rolled out Houseplant. Driven by the desire to educate the public and share first-hand knowledge of best cannabis practices, the company has plans for special strains among other products. “Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis,” Rogen said in a press release quoted by CNBC.
About the CWCBExpo
The CWCBExpo cannabis event is a business-to-business trade show for the legalized cannabis industry. It is held three times per year in the largest business, financial and media markets: New York, Los Angeles, and Boston. It is the leading forum for dispensary owners, growers, suppliers, investors, medical professionals, government regulators, legal counsel, and entrepreneurs looking to achieve business success and identify new areas of growth in this dynamic and fast-growing industry.Go back