Los Angeles Conference Program

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A cutting-edge CLE workshop on cannabis business law in California and beyond, both lawyers and non-lawyers are welcome.  Participants will earn 5.25 hours of MCLE credits for attending the program.   Those coming into the field as well as experienced practitioners will be provided the latest information on cannabis laws and regulations.  All attendees receive a 3-Day Expo Pass.

You may attend the full day program without receiving CLE credits for $350.

10:00 AM
Opening Remarks
Ellen Komp, Deputy Director, California NORML
Keynote by: Robert Ahn, President, Los Angeles Cannabis Regulation Commission

10:30 AM – 11:15 AM
The State of Cannabis Laws and Regulations in California
While state regulations will continue to develop over the next several years, the bulk of the heavy lifting is mostly over for those crafting, shaping and influencing. Now that the action has died down at the state level, what are the latest licensing developments and opportunities at the local level? What regulatory issues remain at the state level, especially with respect to METRC implementation and state cannabis tax regulations?

Moderator: Jesse Stout, Attorney, Greenbridge Corporate Counsel
Amanda Ostrowitz, Founder, CannaRegs
Pam Epstein, Co-Founder, Green Wise Legal, P.C.

11:15 AM – 12:00 PM
Cannabis Industry Consolidation: Mergers, Acquisitions, RTOs and IPOs
The regulated cannabis industry in the U.S. and Canada is growing by leaps and bounds, with thousands of licenses now having been awarded by governmental agencies at the local, state, provincial and federal levels. While some businesses have been able to scale their operations with modest private investment and bootstrapping, many have required additional capital and support to launch and sustain viable businesses.  These conditions have created much consolidation, with well-capitalized operators and investors on the hunt for attractive assets, and sellers looking for lucrative exits. The capital markets have been a key driver of this investment activity, with Canadian stock exchanges and investment banks leading the way thanks to federal legalization in Canada and the continuing federal prohibition in the United States.  Many U.S.-based businesses are now listed on Canadian stock exchanges, and many still are being approached as acquisition targets by growth-hungry public companies and investors.  Lawyers advising companies in these transactions need to be aware of a wide-range of legal issues, including with respect to cannabis regulations, securities law, tax and intellectual property. 

Panelists will provide an overview of recent trends in cannabis-industry deals, focusing on the regulatory and legal challenges facing buyers, sellers and issuers when dealing with cross-border and public-company transactions. The role of intellectual property commercialization in these deals and key considerations for operating in the very different regulatory environment North of the border will also be discussed.  Panelists will also work through hypothetical transactions to help practitioners identify and understand some of the more common regulatory and legal hurdles, and discuss how to effectively counsel cannabis-industry clients in these deals. 

Moderator: Ellen Moy, Attorney, Greenbridge Corporate Counsel
Marco Materazzi, Shareholder, Emerge Law Group
David Wood, Partner, Borden Ladner Gervais

12:00 PM – 12:45 PM
Status of Hemp CBD under Federal and California Laws and Regulations: "To infuse or not to infuse (with hemp CBD), that is the question."
The the 2018 US Farm Bill, opportunities have opened up for domestic hemp/CBD production and distribution. Find out the opportunities and pitfalls in federal, state and local law.

Moderator: Anne Van Leynseele, Of Counsel, Zuber Lawler & Del Duca LLP
David Kramer, Associate Attorney, Vincente Sederberg LLP
Michael Chernis, Founding Member, Chernis Law Group
Sean McAllister, Founding Attorney, McAllister Garfield, P.C.

12:45 PM – 1:45
Lunch Break

Special Guest Speaker: Tamara Colson, Assistant General Counsel, Department of Consumer Affairs, Legal Affairs Division

1:45 PM – 2:30 PM
Evolution of California Social Equity Programs: Accessing Opportunity in California's Cannabis Industry
Equity programs are in place in several California cities, and state and local funding is opening up for such programs. Learn how to navigate the legal requirements for these programs and help equity applicants get started and stay in business.

Moderator: Ellen Moy, Attorney, Greenbridge Corporate Counsel
Alexander Freedman, Deputy City Attorney, Office of the City Attorney, Los Angeles
Yelena Katchko, Founding Member and Equity Partner, Katchko, Vitiello & Karikomi, PC
Jeannette Zanipatin, California State Director, Drug Policy Alliance

2:30 PM – 3:15 PM
"Let me tell you where you can stick that warning!": A panel on Marketing, Advertising, Packaging and Labeling Laws and Regulations under MAUCRSA
This is a panel about the intersection of IP, consumer protection, youth prevention and regulation in California's cannabis industry. Panelists will cover and explain California statutes and regulations addressing compliant white labeling arrangements, compliant and non-compliant marketing and advertising, label warnings and disclosures, branding, packaging and other practical topics to help practitioners advise their clients in the cannabis industry.  

Moderator: Todd Winter, Managing Partner, WINTER LLP
Amanda Conley, Founding Partner, Brand & Branch LLP
Mathew Auric, Of Counsel, Hoban Law Group

3:15 PM – 3:30 PM
Afternoon Break

3:30 PM – 4:15 PM
Local Bans, Deliveries and Consumption Lounges: Topics in Local Cannabis Zoning Laws and Regulations
What is the current state of the law / regulation around deliveries of cannabis? What kinds of laws should we be advocating for in these spaces?

Moderator: Khurshid Khoja, Founder, Greenbridge Corporate Counsel
David Ikenna Adams, Associate General Counsel, Eaze
Richard Pio Roda, Principal, Meyers Nave

4:15 PM – 5:00 PM
Employment Rights for Cannabis Consumers and Cannabis Industry Employees
Recent developments in the employment rights situation for cannabis users (medical and otherwise) have recently taken place nationally, both in legislatures and in courtrooms. These will be covered, along with steps forward for California and elsewhere.

Moderator: Dale Gieringer, Director, California NORML
Nicole Aaronson, Associate, Wilson Elser
Michael Plank, Associate, Schwartz, Steinsapir, Dohrmann & Sommers

5:00 PM
Cocktail Reception/Networking

Please join us for a lively cannabis and CBD market update. Our overview will quickly cover the most important policy changes, market dynamics and projected industry growth. Get data and insights you can use to the make the most of the conference.

Steve White will share his high-level view on the broad social justice issues affecting the cannabis industry and how businesses can succeed by giving back. He will also share his thoughts on the current state of the cannabis industry, retailing opportunities and his unique insight on the West Coast market and beyond.

Military service, whether in peacetime or combat, has been a source of trauma for millions of veterans. The history of veterans in the United States is a record stuck on repeat–every generation has had to fight the federal government for recognition and treatment of the harms they experienced while serving the country in uniform. The failure of government extends to the treatment veterans receive at home, reflected by the more than 100,000 veteran deaths by suicide and overdose since 9/11. Today, many veterans have experienced profound relief and benefit from cannabis-based treatments, and community advocates are actively pushing their elected officials across the country for equal access and robust research. Join a panel of veteran advocates to hear about the potential of cannabis and CBD to make a positive impact on the health of those in need and how they are working to shape cannabis policy. 

The unbanked cannabis industry has its genesis in a mismatch in the way state and federal laws treat the cultivation, testing, sale and consumption of cannabis products. Having in-depth understanding of the dynamic banking compliance requirements as well as staying apprised of recent developments pertaining to cannabis banking will empower cannabis businesses in various aspects. Learn the latest update on the status of federal legislation related to cannabis banking including the STATES Act and SAFE Banking Act. What will be the impact passage of either of these two pieces of legislation will have on bank's attitudes toward serving cannabis businesses. Understand the differences that cannabis banking requires of financial institutions. Learn how to locate cannabis-friendly banking providers and the due diligence questions you should be prepared to ask.

Meeting the growing demand for medical and recreational cannabis, growers have to re-imagine the farming landscape and integrate advanced technologies to solve the most difficult cultivation challenges. The cultivation industry is increasingly adopting data-driven farm management tools, more sensors, controls, automation, predictive and AI platforms, and other IoT technologies, each in the effort to improve a specific part of the cultivation process. Growers need to improve the quality and artistry of their plants; facility operators need to improve the efficiency and predictability of their crops; and investors need to improve visibility to their crops and returns of their investments. This presentation will lay out how modern connectivity and big-data cloud technologies can connect, obtain and analyze the information necessary from grow facilities to continually monitor the performance, and proactively identify actions in order to maximize overall grow performance.

Cannabis advocacy has come a long way in the last decade, but as we all know, the work never stops! Join a panel of CCIA leaders and key legislative advocates as they discuss the highs and lows of 2019 cannabis legislation. The panel will detail the current regulatory landscape and the state of advocacy in Sacramento. Furthermore, this robust discussion will touch on emerging issues as we enter the 2020 legislative season.

Are you looking to enter the cannabis industry and are unsure what road is the best one to take? Then this class is for you! Quickly identify the national business opportunities, legislative parameters, associated risks, business models, regulations, due diligence and steps necessary to purchase, invest or open a cannabis business.

Are you looking to enter the cannabis industry and are unsure what road is the best one to take? Then this class is for you! Quickly identify the national business opportunities, legislative parameters, associated risks, business models, regulations, due diligence and steps necessary to purchase, invest or open a cannabis business.

Presented by:  Chloe Villano, President, Clover Leaf University
Avis Bulbulyan, Founder & CEO, Siva
Charles Houghton, Founder & Owner, Charles T. Houghton, P.C.

Who should attend: This class is for anyone in or interested in becoming part of the cannabis industry as a business owner, partner, investor or employee. 

• Module One will cover business opportunities, company structure, product development, and creating award-winning companies and brands.

• Module Two will discuss the best way to enter the industry. Is it best for an entrepreneur to partner with an existing licensee who is already profitable by investing directly in the business? Is it better to purchase the business, or compete for a license? This class will discuss the risks, the financials, the benefits, and the rewards, for each of these business opportunities. Learn the critical due diligence necessary to vet these companies properly, and what a successful business should encompass to be a strong candidate for purchase or investment.

• Module Three will cover the merger and acquisition process for cannabis businesses including values, timelines, and the transfer of ownership process.

Join us for this extensive four-hour course as we discuss all of these options on a national scale!

Learn how to appropriately scale into the business the best and fastest way possible. Once you have taken this class, you will understand the essential business fundamentals to get started in the cannabis industry.

Space is limited. Don’t wait. Sign up now!

This is a historically unique time where people can pursue the American dream. This business is set to produce billions of dollars in revenue next year. Get in on the ground floor of America's premier cash crop.

Media Sponsor:

This workshop will address the fundamental terms, risks, and opportunities investors can consider when evaluating how to invest in the cannabis industry. From the private sector to public stocks, what does an investor need to consider for a successful investment?  

Moderated by: Noa Kahner, CEO, Kahner Global

1:00 PM
Opening Remarks

1:15 PM
Cannabis Investing Predictions for the Next Phase of the Industry
Presenter: Joyce Cenali, Partner, Big Rock

1:40 PM
Cannabis Investing in Public vs Private Companies
Moderator: John Williams, Founder & Investment Advisor, Safety Harbor Capital
Panelists: Evan Eneman, CEO, ELLO
                     Paul Rosen, Founder & Managing Director, Breakwater Venture Capital
                      David Kivitz, Managing Partner, Archytas Ventures

2:30 PM
A Discussion on the Similarities and Differences in Cannabis Investing vs Mainstream Investing
 – What to look for when doing due diligence in cannabis
 – What are special considerations for investing in cannabis

Moderated by: Douglas Hannah, Managing Director, Silverleaf Venture Partners
Panelist: Murray Huneke, Managing Director, North Point Advisors
              Xavier Fuller, Founding Partner, 11 Eleven Capital, LLC

3:30 PM
California Opportunities & Challenges
 – Global view of retails sales and distributions
 – How does this compare to nationwide
 – How are MSOs operating

Presenters: Tyler Wakstein, Founder & CEO, OpenNest
Felipe Recalde, Senior Vice President of Technology, DYME

4:00 PM
Investing in Psychadelics

Presenter: Garyn Angel, Founder & CEO, Magical Brands

4:30 PM
Global Opportunities in Canada, Europe and Beyond

Moderated by: Rena Sherbill, Senior Editor, Seeking Alpha
Panelist: Nishant Reddy, Co-Founder, Satya Capital

5:00 PM
Cocktail Reception, Networking and Collaboration

This panel of experts will address the interplay between state laws legalizing recreational and/or medical marijuana uses and the Federal Controlled Substances Act; enforcement and application of other regulatory regimes governing the operation of marijuana-related businesses, such as banking and securities laws; and the ethical considerations for an attorney advising a client engaged in a marijuana-related business; as well as other timely issues.

This panel will focus on women who are taking on business projects and/or social issues without limits. They are making serious inroads while challenging the marketplace and social views. Each women will represent a various sector within the cannabis industry.

This session will focus on strategies to minimize the impact of 280E. We will discuss the importance of entity selection and how those choices are applied across the industry. We’ll also discuss current positions of the IRS on businesses in the cannabis industry.

In 1996, California became the very first state in the US to legalize medical cannabis. Twenty-three years later, there are now a total of 33 states + Washington, DC that allow the use of medical cannabis and 11 states + DC that allow recreational use for adults. Despite this progress, controversy and questions remain. Join Dr. Michelle L. Shuffett as she delves into the realities of several commonly propagated myths including the fidelity of plant material, the impact of medical cannabis on the opioid epidemic, addiction, the use of isolate-based products, and more.

This session will describe why the typical HVAC system design for grow rooms does not work. Also discussed will be the alternatives for controlling indoor environments to promote proper plant growth, maximize yields and minimize operating costs. Through well-informed choices in grow room climate conditions and equipment, growers can minimize operational costs while producing larger, more profitable yields with higher levels of desirable traits. This Session will share real-world strategies to help attendees create a more sustainable business that is also very good for cannabis plants.

This panel will discuss how cannabis entrepreneurs and investors discover new business opportunities through social equity partnerships, global licensing & expansion, and multinational research.

There’s a lot of misinformation about intellectual property protection for cannabis businesses and innovators.  You’ll leave this talk with a better understanding of how, notwithstanding the ongoing impact of prohibition, you can use intellectual property rights to protect your business, including: what kinds of rights – especially patent, trademark, and trade secret protections – are available; how the courts are approaching cannabis IP; the potential role of intellectual property in protecting consumer safety; and the role that intellectual property rights (and litigation to enforce them) will play in the cannabis industry in the years to come.

As medical cannabis continues to be legalized on a state level, there is a growing educational disparity on how to utilize this form of medicine to address specific ailments and conditions. Patients seeking individualized healthcare needs are not using the proper medical strains, dosing quantities, and forms of medical cannabis for their specific conditions. As a result, self-treatment with medical cannabis may result in a reduced or ineffective healthcare benefit. Aggregated data of patient cannabis usage and corresponding ailment was evaluated, and key healthcare outcomes resulted in a matrix known as “Ailment Strain Alignment.” Educating patients on using the proper strain of medical marijuana, dose response, and form/method of using medical cannabis, for specific conditions has resulted in patients receiving the desired healthcare benefits.

Apportionment, a taxing mechanism used jurisdiction to jurisdiction and state to state for decades is now being applied to licensed cannabis businesses in California. Our amazing panel will bring our audience up to speed on what it is and how to prepare for it.

As cannabis laws in the US continue to change state-by-state, cannabis (and cannabis products) are not yet regulated by a national set of standards for public health and safety. Knowledgeable and deeply thoughtful attempts are being made by growers, processors, and third party testing labs who recognize and honor their responsibility to those who consume their products. But since 80% of the cannabis consumed in the US is grown and sold illegally, how do you know if the cannabis you are consuming is really clean? Sustainable, organic, biodynamic – what do these words even mean?  This panel will compare, and contrast a few different states’ regulatory requirements and provide guidance on how to cultivate clean cannabis.

The North American cannabis industry is seeing a major spike in mergers and consolidations. Smaller operations are going up against organized, international entities with considerable resources. Competition is becoming more fierce, and the best weapon that small business entrepreneurs have is franchising. It’s a happy balance between having autonomy but also access to the same resources and expertise as the big boys. Franchising is new to the cannabis industry, but it will soon become the norm, as small businesses learn to embrace franchise advantages like branding, ongoing training and supply chain support.

Hear from top journalists in the cannabis space regarding the future of industry publications and coverage in mainstream media.

Join us for this lively discussion where Chuck Smith, CEO of Dixie Brands is being interviewed by Jonathan Small, Editor-in-Chief of Green Entrepreneur. Dixie Brands is the leading cannabis CPG company that was able to attract one of the most iconic CPG brands in the country to join the green wave. A true watershed moment for the cannabis industry and a giant leap toward normalization for all of us. Chuck will take us behind the scenes of this meeting of likeminded partners, trailblazers in their own rights embarking on this journey through shared values of innovation, quality and a belief in trust as the cornerstone of strong, sustainable consumer brands.

Are you seeking to expand your marijuana business? You need to understand the plethora of options available so you can decide the best way to move forward. This session is going to teach you how to plan , prepare and present to successfully obtain funding from non-traditional private money and equity sources for working capital, equipment and real estate, without bringing on a partner. Topics will include, but not limited to, how to finance buildout of additional stores, grow facilities with actual examples of completed deals as well as an overview of your crowdfunding options.

Deconstructing AI – What is it? Why should you be using it? How can it be applied to your current business to create solutions and build sustainable customer relationships? Come hear just some of the areas AI is already being used successfully in the cannabis industry. This innovative presentation will cut through the AI noise and confusion and educate you on what is possible.

As the CBD market is exploding and millions of Americans are using and selling these products, there is no way for consumers to know if their CBD products actually contain as much CBD or THC as advertised. CBD has the potential to deliver significant benefits to consumers, but shoppers need to be confident that the products they buy are safe and that reported ingredients are accurate. Otherwise, many people who could benefit from CBD may not take it, and those who do could be exposing themselves to unknown health risks. In the largest known survey of its kind, Consumer Reports found an estimated 64 million Americans have tried CBD in the past 24 months.  

Through Brightfield’s research, they will share what they learned and dive into insights from their CBD and cannabis consumer portal. Who exactly is your customer and what motivates them to purchase your products? What are they doing when they are not consuming hemp or cannabis? From aging CBD users treating chronic pain to microdosing mamas, come learn how to reach your target demo and how to tell a story that will truly resonate.

The National Hemp Association, the nation’s preeminent advocate based in DC, is proud to present this workshop which will provide attendees the opportunity to learn about the current legal and regulatory landscape across the country and how it impacts the CBD, fiber and grain industries. There will also be sessions regarding THC testing considerations; selecting genetics and understanding how to read a Certificate of Analysis (COA). Finally, learn from an expert hemp farmer the best practices for both CBD cultivation and fiber and grain best practices.

All sessions will provide ample time for Q & A.

Moderator:  Christine Ianuzzi, Board Member, National Hemp Association; Managing Partner & Show Director, CWCBExpo

1:00 PM
Opening & State of Federal and California Hemp Regulations
Geoff Whaling, Co-Founder and President, Canopy HIP Developments LLC; Strategic Advisor, CBD and Hemp, Canopy Growth USA LLC; Chairman, National Hemp Association; President, Pennsylvania Hemp Industry Council
Erica Stark, Executive Director, National Hemp Association

1:30 PM
Pros & Cons of Hemp Cannabinoid Extraction Methods
Kyler Buck, Co-Founder, Luna Technologies; Consultant, Hempsi Wholesale CBD

2:30 PM
Coffee Break

2:45 PM
THC Testing Considerations; Selecting Genetics and Understanding Certificate of Analysis (COA) 
Alex Seleznov, President, Advanced Extraction, LLC; Treasurer, National Hemp Association 

3:45 PM
Hemp Cultivation: “How To” & “Best Practices”
Ross Duffield, Owner, Bonnie Blue Farms LLC

4:45 PM
Question & Answer

After a quarter of a century as Founder and CEO of organic packaged food company Hain Celestial, Irwin D. Simon ventured into the cannabis industry as Chairman and CEO of Aphria Inc. While being interviewed by Jonathan Small, Editor-in-Chief of Green Entrepreneur, hear his views on transforming Aphria Inc. into a consumer packaged goods company, its rapidly expanding international operations, and the importance of being a good corporate citizen.

With legalization expanding globally and moving beyond the regulated dispensary channel with hemp-derived cannabinoids, the legal cannabis market and the 'average' consumer is rapidly evolving. This presentation will focus on changing consumer attitudes, beliefs, behaviors and preferences as a result of world-wide legalization and "mainstreaming." We will take a look at the consumer evolution as markets move from illicit to restricted medical to open medical to fully adult use legal. Understanding how consumers and consumer attitudes and behaviors evolve through stages of legalization is essential to setting a strategy to succeed in the ever-expanding future legal cannabis market. These unique insights present a greater opportunity to map the growth and trends of the up-and-coming global cannabis markets. We will also take a close look at the "new" hemp-derived CBD consumer and how that coincides and overlaps with the cannabis consumer today and in the future.

Many people refer to the CBD retail market as the “Wild Wild West” and, because necessary national testing and dosing standards haven’t been established yet, it’s often difficult to know what to buy or how much to take. The panel will help you understand what to look for when purchasing CBD products in terms of testing benchmarks, certifications and efficacy norms.

Lack of minority and women representation in ownership and C-suite positions in the Cannabis Industry has been a hot button topic. Join some of the industry’s leading figures as they discuss the challenges of “A corporate culture change.” Topics will include executive recruitment and how cannabis corporations go about it today, what should change in this regard and how to make positive progress.

Join a scientist, an attorney, a banker and a retailer for a riveting discussion on how cannabis products are formulated, regulated, financed and sold. How do the shifting consumer and regulatory landscapes impact what happens in a cannabis lab, and how is cutting edge cannabis science influencing what consumers see on store shelves. Who is financing this innovation and who stands to benefit? Learn about cutting-edge products to come to market, upcoming changes in the regulatory landscape, ways in which retailers are providing more holistic experiences, and how investors are cashing in on this unprecedented wealth-creation opportunity. This is a must-attend session for investors, operators, consumers and the canna-curious.

Media Sponsor:

This workshop will be an intense experience for the cannabis, hemp and/or CBD retailers looking for the next phase of retailing their products and businesses for success. Meet, network and from experienced business operators, industry retailers, and marketing professionals as they present retail and marketing topics that include:  

• What is the meaning of “the new showroom” for cannabis, hemp and CBD retailers?
• Getting additional and keeping shelf space for your products
• What are the new distribution channels to capture among fierce competition?
• How do you achieve “ubiquity of your brand” and ultimate brand recognition?
• What are the regulatory hurdles and how can you navigate them as the cannabis, hemp and CBD industries rapidly evolve?

All attendees receive a 3-Day Expo Pass.

12:00 PM
Welcome & Introductions
Calvin Frye, Owner, Compassionate Caregivers of Studio City (Cloneville)

12:10 PM
Distribution and Marketing for Your Cannabis, CBD, and Hemp Products
Getting Shelf Space for Your Products and Keeping It!

Moderator: Calvin Frye, Owner, Compassionate Caregivers of Studio City (Cloneville)
Kristie Amobi, CEO & Founder, G3 Medical Marketing
Andrew Duffy, Co-Founder & CEO, Best in Grow
Omer Saar, President, Feel Good Sales Group

1:00 PM
The Process of Progressive and Dynamic Marketing for Cannabis, Hemp and CBD Products
The Road to Ubiquity: Marketing Methodology for Cannabis, Hemp and CBD Products

Moderator: Calvin Frye, Owner, Compassionate Caregivers of Studio City (Cloneville)
Taylor Davies, Partner, Bad Supper
Alex Seleznov, President, Advanced Extraction, LLC; Treasurer, National Hemp Association

2:00 PM
Taking Advantage of the National Opportunities that the Explosive Cannabis Industry Offers
Crossing Over: Interstate Marketing Opportunities for Cannabis, Hemp and CBD Products

Moderator: Calvin Frye, Owner, Compassionate Caregivers of Studio City (Cloneville)
Mike Weinberger, COO, ONE Cannabis Group

3:00 PM
“Take Me to Your Leader”
Future Marketing Outlook for Cannabis, Hemp and CBD

Moderator: Calvin Frye, Owner, Compassionate Caregivers of Studio City (Cloneville)
Farley Cahen, Founder & CEO, Elevated Agency Henry Chang, General Manager, Atrium LLC

4:00 PM
Cocktail Reception, Networking and Collaboration
 

Navigating the explosion of CBD products available on the market can be a daunting task for consumers looking to improve general wellness with hemp-derived cannabidiol (CBD). Safe and quality assured hemp extract and hemp-derived CBD products are sourced from healthy plants, produced under stringent manufacturing practices, and undergo rigorous testing. Joy will deliver an engaging and informative presentation on consumer education and questions to ask suppliers before making the decision to buy.

This groundbreaking assembly of college professionals and students will highlight and discuss the wave of cannabis and hemp curricula taking hold in many US universities. This town hall assembles educators, deans, students and parents to address the issues surrounding these courses and degrees. To be discussed:

• Why should we have a cannabis and hemp curriculum and what is the impact on students and their college career?
• Is it an economic opportunity for students to get educated on cannabis and hemp and the business, health, and legal opportunities, etc.?
• Should offering a cannabis and hemp curriculum across colleges be just as mainstream as offering any other classes like Political Science, Psychology, Language, etc.?

The expanding development of cannabis tourism is exciting and profitable. Exciting hotel facilities, bus tours to farms, bud & breakfast Victorian houses, and gourmet dining events are just the beginning of green commerce. Hear from those who have laid out the green carpet of cannabis tourism and tips to create your travel dreams come true.

With legalization on the horizon, both in the US and globally, it is essential that cannabis companies are looking to develop strategic partnerships throughout the world to ensure a multinational reach. After having spent more than a decade building the brand in the European marketplace, DNA Genetics has returned to the U.S. as one of the most well-known and regarding cannabis brands in the world, thanks to their best-in-class genetics that have led to licensing deals across the globe.

The cannabis market is evolving quickly. As new markets open and unique products come to market, the importance of understanding consumer usage trends has never been more relevant. While we have a good handle on how much is being bought and where, we know very little about the way Cannabis affects the human condition. There are platforms gathering data to study consumer use with the goal of understanding decision making processes. Learn about how big data enables consumers to make better purchase decisions while uncovering new opportunities for commerce, formulations, and medical R&D initiatives. Learn how big data is driving the cannabis industry to the next level.

Learn about the current landscape of hemp and what the future holds. Focusing on California, they will walk you through the proposed permitting changes for CBD. Also get the latest updates on the implementation of the USDA hemp program and FDAs intentions for the regulation of CBD.

Jim Jones is a world famous hip-hop artist and cannabis entrepreneur. He will discuss his insights into cannabis industry branding, marketing and development for emerging companies around the world. Participants will hear directly from Jim on how celebrity branding and network building can help position developing cannabis brands within the marketplace.

Come learn about the expanding outreach of senior programs within the cannabis industry. As the baby boomers reach their golden years so will their need for assistance in progressive health care. Cannabis and CBD are leading the way for seniors to utilize for personal use as we disengage from prescription-based pharmaceuticals.