The cannabis market is evolving quickly. As new markets open and unique products come to market, the importance of understanding consumer usage trends has never been more relevant. While we have a good handle on how much is being bought and where, we know very little about the way Cannabis affects the human condition. There are platforms gathering data to study consumer use with the goal of understanding decision making processes. Learn about how big data enables consumers to make better purchase decisions while uncovering new opportunities for commerce, formulations, and medical R&D initiatives. Learn how big data is driving the cannabis industry to the next level.