Cannabis Industry Fundamentals: Market Size, Growth, Category, Product and Consumer Trends

Attendees will learn about overall market context – market trends, size, growth by State and nationally and by channel – Adult use vs Medical. Then, they will learn which categories and sub-categories of cannabis products are largest and/or growing most rapidly and represent the best opportunities for both dispensaries and growers, producers and brands. This is based on more than 900 Million point-of-sale transactions that BDS Analytics has categorized and organized. Finally we will explore Consumer Insights and trends – demographics and psychographics of Cannabis Consumers, Acceptors and Rejecters and other perspectives for those developing products or operating dispensaries.

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