Cannabis’ Next Frontier: Industrialization, Commercialization, and Globalization




12:00 pm - 12:50 pm

The legal cannabis industry is at an inflection point, driven by the convergence of three dynamics that will transform the industry in the year ahead. Commercialization: Plant touching companies are now adopting all the strategies and tactics of every other market sector. Industrialization: As the industry expands and matures, cannabis businesses are scaling up in ways never before seen. Globalization: While the past decade has been focused on legal cannabis in North America, the next decade will see the birth of a new truly global industry. These three trends combined could position legal cannabis as the most exciting and impactful new industry in the worldwide economy.