Date:Friday, October 19
Time:3:00 pm - 3:50 pm
For many consumers, cannabis is a new product category in their lives, meaning education is paramount to developing trust and positive experiences. The cannabis industry must work together to build educational tools and frameworks that will help consumers navigate the category for the first time and leave feeling confident and informed about their purchase. Our two presenters will speak to why training for retail staff is so important, the important considerations in developing an educational program and how to bring your brand story to life within it.