How the Media and Public Relations Influences the Cannabis Industry




2:00 pm - 2:50 pm

How are public relations firms and major media outlets driving perception and market trends within the cannabis industry? How has the role of mainstream media outlets in cannabis evolved and where can we expect it to go from here? This panel will explore the symbiotic relationship between the cannabis industry and the media, diving into how cannabis businesses attract media coverage, how companies approach strategic messaging, and how the media influences various aspects of the industry.