Opportunities in Marketing: How to Differentiate Your Product Offerings

Are you wondering just how to tweak your idea for new consumers? This panel engages experts in brand development, packaging, consumer research, product design, and critical media studies to tackle the question of differentiation in the cannabis and hemp markets. How can you question that X-factor in your design? Does the context of the market service the brand story? In taking a critical look at differentiation and product spread, we center-in on how brands can make their mark without alienating consumers. In the highly-regulated medical cannabis market, state-by-state regulations limit marketing parameters–agile and creative marketing is needed to tell your story and develop a successful brand

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