Sin & Soul: Building Enduring (Cannabis) Brands


Friday, June 1


1:00 pm - 1:50 pm

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Now everybody expects the cannabis industry to develop fast and furious. But no new consumer category develops just like that. It requires blood, sweat, and tears by all actors on the supply and demand side. And with greatness comes responsibility. To what extent will brands in cannabis be subject to the same (or more) stringent societal and technical requirements other "mainstream" categories and brands are subject to? How can cannabis brands merge Sin & Soul to create sustainable pricing power, the sign of enduring brands? Learn how from the Founder of Vicomte and former CMO of Anheuser-Busch Inbev, Chris Burggraeve.