The Evolving Cannabis Market: What you need to know today about retail, consumer, and product trends

Presented By:

Kate Senzamici, Eastern Regional Business Development , BDS Analytics

The cannabis industry is constantly evolving—regulations, legalization, categories, brands, products, consumers, and more are changing every day. As such, BDS Analytics has been tracking the size of the legal cannabinoid markets globally, collecting granular category, brand, and product sales data, and capturing all you need to know on the cannabis consumer (and non-consumer) for years. Understanding the history and the evolution of the markets and where things stand today are the best indicators of where this industry will be tomorrow – especially as the market takes shape in the Eastern U.S. During this session, attendees can expect to understand: the evolution of the industry overall, covering the size of the market and projections for the next five years; the evolution of cannabis consumers (with a spotlight on the Northeast) – how they are thinking, acting, and behaving and where we see the most growth; how more mature markets have evolved over time, specifically looking back at California’s evolution, which shares some similarities with Northeast in terms of caregiver and grey market elements; and what’s next for emerging markets in the Northeast; where products and brands are playing, and key emerging trends.