Presented By:Mike Weinberger, COO, ONE Cannabis Group
The North American cannabis industry is seeing a major spike in mergers and consolidations. Smaller operations are going up against organized, international entities with considerable resources. Competition is becoming more fierce, and the best weapon that small business entrepreneurs have is franchising. It’s a happy balance between having autonomy but also access to the same resources and expertise as the big boys. Franchising is new to the cannabis industry, but it will soon become the norm, as small businesses learn to embrace franchise advantages like branding, ongoing training and supply chain support.