The Next Big Thing: Water Soluble Cannabinoids

  • Educational challenges with new form factors of cannabinoid products
    • Explaining benefits to the consumer
    • Breaking expectations of what can / can’t be a cannabinoid product
    • Educating without running afoul of the FDA
  • Advantages of consuming water-soluble cannabinoid products versus traditional edibles
  • Differentiating products and brands within the cannabis/hemp market
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