Frederico Polsinelli is the Founder and CEO of Polsinelli Public Affairs (PPA), a high stakes public strategy and marketing communications agency based in New York City. PPA has been a leader in the cannabis industry since 2014, providing clients with customized strategies within core areas such as lobbying, public relations, business development, sales and digital targeting. PPA’s extensive cannabis industry experience includes partnerships with license holders, management companies, retailers, distributors, extractors, cultivators, financiers, security firms, regulators, elected officials, reporters, editors, media executives, physicians, patient groups, and the general public. PPA was founded in 2006 by Polsinelli after working inside New York State government for high ranking elected officials including Senate Majority Leader Joe Bruno and Senator William Larkin. Fred is a graduate of the University at Albany and currently lives in Manhattan with his wife Nicole.