Hannah Davis joined Mammoth Distribution in March 2018 to develop the company’s brand portfolio strategy and lead the organization’s marketing efforts including advertising, digital media, public relations, consumer research, and retail marketing. She works with the company’s brand partners on product development and differentiation through positioning, packaging and marketing and is responsible for identifying and cultivating new brand relationships. Previously, Davis served as Senior Director of Brand Marketing for World of Beer, a national craft bar and restaurant chain and worked as Head of Craft & Import Marketing for Molson Coors UK, where she started the specialty beer sales and marketing department. In her 10 years working in the craft beer industry, she launched and built brands in the US and across Europe including work on Blue Moon and strategic retail partnerships with brands like Sam Adams, Stone Brewing and Dogfish Head. In 2017, she transitioned from the beverage to the cannabis industry as a consultant to help brands understand their consumers with research and strong brand positioning.