Mara Gordon specializes in the development of cannabis treatment protocols for seriously ill patients in California. She is the co-founder of Aunt Zelda’s, The Oil Plant, Calla Spring Wellness, and Zelda Therapeutics. Mara has presented at numerous medical conferences around the globe. Aunt Zelda’s is a pioneering, data-driven developer of cannabis-based plant medicines. Their products are the result of years of research and development in consultation with knowledgeable physicians and world-renowned researchers. Utilizing time-proven extraction methodologies improved with modern technology, Aunt Zelda’s offers organic medicines of precisely measured potency and purity that empower patients to dose to the milligram and unlock the therapeutic potential of cannabis. Zelda Therapeutics brings together some of the world’s leading researchers and clinicians active in the study and use of medicinal cannabis to treat a variety of ailments. Presently, Zelda is engaged in pre-clinical research in multiple forms of cancer, and clinical research in insomnia, eczema, epilepsy, and more. Prior to Aunt Zelda’s, Mara worked as a process engineer, helping Fortune 500 companies create intelligent software utilizing the Rational Unified Process. This experience has enabled her to take a detailed and scientific approach to medical cannabis. Her expertise is now utilized through board positions with CannPal, Fundacion Daya, National Association of Cannabis Businesses (NACB) SGB, Patients Out of Time, and Gabriella’s Kitchen.