Nick Pateras is Vice President of Growth at Lift & Co., Canada’s leading cannabis media, technology and product platform. With a mission to empower informed cannabis decisions, Lift & Co. collects and disseminates big data with the goal of bridging the informational gap between buyers and sellers. Prior to joining Lift & Co., Nick spent several years in the pharmaceutical sector with Johnson & Johnson Inc., where he led businesses across OTC and Health & Beauty. His background in healthcare led him to make the professional move into cannabis, having long advocated for recognition of its many medical applications. He holds two degrees, in Business and Philosophy, from Queen’s University, Canada.