Rosalind “Roz” McCarthy a proud Florida State University graduate is a marketing, business development, social media strategist, trainer and speaker located in Orlando, Florida. With over 22 years of experience Roz is a constant creator of branding campaigns and business development strategies. A direct & target marketing consultant who assists with marketing plans, copywriting, and designing top-pulling mailings, ads, catalogs, and web pages for business, nonprofits, consumers, and professionals. Typically, she consults businesses on startup and nonprofit new business development, government contracting, diversity planning, minority certification, and content marketing. On the agency side, she founded The Genesis Group, a successful marketing, advertising, and business development company servicing government, nonprofit, healthcare, telecommunication, entertainment, and hospitality companies worldwide. Principal clients there included Department of Veterans Affairs, Stouffer Hotels and Resorts, Edward D. Jones, FOX, Phoenix House, Department of Children and Family Services, and AT&T. As the Founder/CEO of Minorities for Medical Marijuana, Inc. (M4MM) she is responsible for the organization’s day-to-day operation and is the chief strategist involved in developing advocacy, education, and marketing campaigns to promote awareness, information, and education about the efficacy of medical marijuana. It is a varied role that includes planning, marketing, advertising, public relations, event organization, fund development, sponsorship, and research. M4MM is a membership based organization working hard to make sure people of color have a true quantifiable opportunity to participate in this marketplace and are afforded adequate access to care despite their economic situation.