CEO

Roy Bingham

Roy Bingham is a Harvard MBA and former McKinsey consultant, a serial entrepreneur and founder of BDS Analytics. He grew up in the UK, was a banker/financier in London, then moved to the USA in 1993. Bingham started BDS Analytics after recognizing that the emerging cannabis industry lacked the kind of sophisticated, sales-based data that is both commonplace and essential in other, more established industries. In those industries, market research – and consumer behavior – drive everything from new product development to inventory and branding decisions. Among his prior businesses, Bingham had been both an early investor in SPINS – a very successful data analytics company for the Natural Products Industry and later an expert user of their data as a senior marketing executive in natural products.